Thursday, February 9, 2012

Zephoria and the Big Game

A day after the Super Bowl, Zephoria Internet Marketing Consultants launched a website that allows consumers to provide feedback on the best and worst ads from Sunday’s game. The website TCSuperpoll.com was created for Travers Collins, an advertising and public relations firm in Buffalo, New York. Social media has already had a tremendous impact on Super Bowl commercials. Even the television-centered website Hulu set up a channel dedicated just to Sunday’s ads. Zephoria president, Dan Noyes, stated that “we programmed TCSuperpoll.com to be mobile friendly and provide website visitors with a perfect opportunity to provide a simple thumbs up or thumbs down for each ad shown during the big game. As of the Thursday following the Big Game, nearly 3,000 visitors (mostly residing in the western New York/Buffalo metro area) voted the M&Ms “Just My Shell” ad as their favorite.

source: TCSuperpoll.com


No comments:

Post a Comment